Supporting Dreams
The challenge:
Most residents have a general understanding that the North Carolina Education Lottery supports education, but few are aware of the programs it actually supports, and their deep impact on communities across the state.
30s Broadcast Spot for Pre-K and School Workers
30s Broadcast Spot for School Construction & Scholarships
The idea:
Create emotionally compelling testimonials that highlight powerful stories from four of the programs supported by the North Carolina Education lottery.
With stories from real people from across the state, we were able to clearly show the impact of the funding, letting all North Carolinians feel proud to know that the lottery makes a difference in the lives, schools, educators, and students every day.
Supporting Dreams Radio Spot