Never Stop
The challenge:
Reach an audience of home cooks who are passionate about cooking and introduce the entire Kitchenware lineup of NeverStick cookware + bakeware and the NeverDull knives that stay sharp for 10 years.
30s Broadcast Spot
The idea:
Never Stop
A kitchen that never stops deserves cookware, bakeware, and knives from a brand that never compromises. We captured a spot that celebrates the energy and passion for cooking shared between our audience and the brand to illustrate just how seamlessly our products can fit in and keep up with their lives.
Team Project
Partners:
Ponder (Director Brian Durnin)
My Role :
Creative Director with high level oversight. I came onto the project during the shoot and saw it through launch.