What Kind of Millionaire are You?
The challenge:
Create awareness of and excitement for the new Millionaire Maker instant scratch-off ticket from the North Carolina Education Lottery on broadcast, radio, social and at point of sale.
30s Broadcast Spot
The idea:
Winning a Million dollars is a life changing event, and with 30 grand prizes up for grabs, you need to make sure you know what kind of millionaire you want to be before you win.
Just thinking about playing naturally inspires you to dream, that’s half the fun. So to launch this ticket we leaned into those dreams, and brought them to life through lighthearted creative across platforms.
Million Maker Radio Spot
Point of Sale Poster Design
Social Millionaire Quiz
Social Winner Announcements
Team Project
Creative Team Members :
Partners:
My Role :
Creative Director with hands on oversight from concept to launch of full 360 campaign.