Church’s Custom OLV
The Challenge:
Create compelling and unique videos for broadcast across digital channel targeted around data driven audience triggers using mostly existing footage with fresh motion graphics. All content needed to feel cohesive, keep any new footage to a 1 day shoot, and ensure the performance of the final creative continued to outperform previous promotional periods.
Feed 6 for $20:
A meal that’s the true definition of VAL-YOU. One meal fits all. Your circumstances and cravings are ever-changing and this meal is here for it. Whether it’s for you or for y’all.
30s Broadcast Spot
15s Spot
10s Spot
15s Radio
Boneless OLV:
Church’s knows chicken, and they have packed bigger, bolder, Texas flavor into their boneless chicken.
30s Boneless
Almost Free OLV:
Church’s boneless quality, craveability, and flavor at a price so good, it’s almost free.
30s Boneless
Order Ahead OLV:
At Church’s, Texas hospitality has gone digital – bringing you all the bold flavorful chicken you deserve whenever, wherever and however you want.
30s Order Ahead
Team Project
Creative Team Members :
Partners:
My Role :
Creative Director with hands on oversight from concept to launch.