Launch Campaign

Cartoon Network launched the movie “Levelup,” that was set to become a series on the channel and ultimately a MMORPG style game. My team produced one of the last YouTube takeovers (before Youtube put a halt to "breaking" their pages), an iAd, and several interactive banners that housed a “mini-game” that took users into the action of the show.  This project won several Addy awards, including the 2012 Best in Show.  With such a fun and playful series, every element of this project was a blast.

My role : I was senior designer on the team and worked on concepting and developing the digital promotional material for these campaigns.