Smokehouse Returns
The challenge:
Give Church’s fans and newcomers a whole new appreciation for small-bath, bone-in flavor with the revival of a true original:
Bourbon Black Pepper Smokehouse Chicken
30s Broadcast Spot
The idea:
A True Original
In this campaign, we put our craftsmanship and care at the center of this bone-in revelation while reinforcing how there’s nothing else out there like Church’s Smokehouse Chicken.
English Radio Spot
Spanish Radio Spot
Smokehouse Guided Tasting
The Guided Tasting Experience:
To help fans experience every sensory detail on a deeper level, Church's created a guided audio tasting available at www.churchs.com/guided-tasting. In the same spirit of a premium bourbon tasting, this sensory experience guides guests through every bite of their Bourbon Black Pepper Smokehouse meal. The tasting encourages guests to slow down and savor every scent and flavor note. An accompanying tasting card included with the meal, let savorers note all the flavors they experience, sweet to smoky, to record everything from size to juiciness level.
We also created premium tasting kits to help influencers, food reviewers, and special fans discover just how epic bone-in Chicken can be. The keepsake kit included everything they would need to get an authentic smokehouse experience brought right to their car.
Smokehouse Tasting Kit
Tasting card
Smokehouse Tasting Kit contents : Car tray, metal cutlery, linen napkin, glass tumbler, wooden cup holder coaster, key chain, bandana, wet naps and tasting card.
15s Broadcast Spot
30s Spanish Broadcast Spot
Team Project
Partners:
My Role :
Creative Director with hands on oversight from concept to launch.