Website Redesign

This project started as a simple design refresh, then grew into a completely new website rethinking everything from UX to featured content. The turn around time on this project was very short. We went from project planning to site launch in just under 3-months.

My role : Art Director

Social Content

The challenge of growing social interaction with a grass seed brand was presented to my team. We took a very down to earth approach to the social tone and presence of Pennington. It both matched their brand attitude and the interests of their consumers. By leveraging expert information, outstanding product, and a personal touch we landed on the perfect approach for the Pennington social posts.

My role : Art Director

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Facebook Application

Get To The Green – A facebook contest that ran as an application. Users submitted photos of their yard to see who had the worse looking lawn. At the end of the contest judges selected the yard in need of the most help and awarded the grand prize, a complete yard renovation by the experts at Pennington Grass Seed. 

My role : Senior Designer responsible for the overall design of the application, contest logo and branding, as well as the interface design of the application.