Meet Speedi
The challenge:
Speak to a younger audience in need of quick and healthy meals that can fit their lifestyles, and introduce the new Ninja Speedi as the groundbraking cooking device they’ve been waiting for.
30s Broadcast Spot
The idea:
That’s Speedi
When you describe all the textures and meals you can make in a Speedi, it’s pretty unbelievable. Since seeing is believing, and our younger audience responds to direct messaging, we just let the results speak for themselves.
15s Broadcast Spot
Team Project
Partners:
Ponder (Director Brian Durnin)
My Role :
Creative Director with hands on oversight from concept to launch.