Bringin’ it All but the Bone
The challenge:
Drive trial of the newly launched Texas Tenders AND Chicken Sandwich by showcasing the 70 years of fried chicken expertise Church’s is bringing to the boneless category.
30s Broadcast Spot
The idea:
Bringin’ it All but the Bone
We may have lost the bone, but we’ll never compromise our craft or flavor. We’re raising the bar on boneless and brining’ everything you love about Church’s to the chicken Sandwich and new Chicken Tenders. Everything but the bone, that is.
15s Spot
10s Spot
English Radio Spot
Team Project
Partners:
My Role :
Creative Director with hands on oversight from concept to launch.