Unlock the Power of 7
The challenge:
Introduce a set of new instant scratch-off tickets starring the iconic number 7 on broadcast, radio, and point of sale for the North Carolina Education lottery.
30s Broadcast Spot
The idea:
There’s something about the number 7. It shows up in nature, across culture, and captures the imagination. It could be your lucky number, or just a meaningful date, but there’s no denying there’s a certain power to 7.
Using the natural allure of the number 7 we created ear and eye catching creative to spark the imagination and desire to play.
English Radio Spot
Spanish Radio Spot
Point of Sale Poster Design
Team Project
Partners:
My Role :
Creative Director with hands on oversight from concept to launch of full 360 campaign.