Website Redesign

Sparkle paper towels requested a redesign of their homepage. We developed not only a new look and feel for the website, but designed it to be mobile friendly with an adaptive design.

We also built it with user targeting in mind, integrating social content directly into the site to place the most relevant content in modular pods. This included coupons, new product information, and any other relevant content driven by the data available.

My role : I was the Art Director on this project and worked closely with the UX, stradegy, and development teams during all phases of this project.

Social Content

Using research and testing around the Sparkle consumer, we developed an overall social strategy that would work as site content as well as be compelling on channels where our demographic frequents such as Facebook, Twitter, and Pinterest. This content was driven by the data around the target audience, with a focus moms. The campaign had several content series, some focusing in on tips for mom, crafts for her to do with her family, or even just observational humor that would drive shares.

My role : I was the Art Director, and worked closely with the strategy team to develop an easily identifiable look and feel for each type of content, while ensuring it all worked together harmoniously on the feed. I also developed, designed, and shot content for the social posts.