Sparkle paper towels requested a redesign of their homepage. We developed not only a new look and feel for the website, but also designed it with user targeting in mind. We developed a robust social campaign at the same time, so we designed this site to target users and serve up content targeted for them. The site is modular so we could leverage our social posts as targeted content as well as coupons, new product information, or any other relevant content.
I worked as an Art Director on this project and worked closely with the development team during all phases of this project.