Sparkle Launched a new mascot that was designed and created for one TV spot. We were tasked with building a campaign around this character initially with very limited assets. We came up with a strategy to weave her into the newly launched site, current social posts, and promote her with a full banner campaign.
After the initial launch we proposed creating content around Kerri with video. The spots were used to comment on current events and pop culture, as well as to promote a new product launch.
I worked as an Art Director on all digital media. I was in charge of all photo retouching. I was also tasked with creating the costume wings to be worn by the talent in the social videos in place of the CGI wings form the original spot.