One of Coca-Cola’s largest initiatives is Live Positively. For the summer of 2012 we developed a campaign where the public could vote for their favorite park. The campaign involved creating a website as the center for an even larger socially sharable campaign. The end result not only raised awareness for the Coca-cola Live Positively initiative and national parks, it also awarded many American parks generous donations for being the most popular.
I worked as a designer on this project, and loved contributing on a project with such a positive impact.