Cartoon Network launched the movie “Levelup,” that was set to become a series on the channel and ultimately a MMORPG style game. I was the designer on the team that got to work on all the multimedia promotional material for these campaigns. My team produced one of the last YouTube takeovers, an iAd, and several interactive banners that housed a “mini-game” that took users into the action of the show. This project won several Addy awards, including the 2012 Best in Show. With such a fun and playful series, every element of this project was a blast.